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ALL THINGS GOLDEN, AN EMERGING LABEL IN THE AUSTRALIAN FASHION LANDSCAPE, BEGAN WITH THE SOLE INTENTION IN SUPPORTING THE EVERYDAY 
WARDROBE. 
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INSPIRED BY SIMPLICITY AND VERSATILITY, LIV COLEMAN, FOUNDER AND CREATIVE DIRECTOR OF THE LABEL, SAW A GAP 
IN THE MARKET FOR PRICE-POINTED DAILY ESSENTIALS WITH A WEARABLE EDGE AND RELIABLE QUALITY. 
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WITH THIS IN MIND, A.T.G WAS BORN. A.T.G IS DEDICATED TO PROVIDING LAID BACK ESSENTIALS AND WEARABLE STATEMENT PIECES, WITH THE GOAL OF ALLOWING CUSTOMERS TO SHOP FOR ALL OCCASIONS, ALL YEAR ROUND.
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OUR LITERAL OBSESSION WITH ALL THINGS GOLDEN, TRANSLATES IN OUR ATTENTION TO DETAIL, FROM BRANDING TO BASICS AND THOSE SIGNATURE PIECES WE TAKE FROM DAY TO NIGHT. 
AND DON'T FORGET ...
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"THE GOLDEN RULE IS THAT THERE ARE NO GOLDEN RULES"